OIC announces the hiring of Mark Medina as VP of Business Development.  Mr. Medina comes to OIC with more than 16 years medical sales and marketing experience in both start-up and fortune 100 companies including 3M Health Care, McKesson Medical, PSS World Medical and Integra Life Sciences. “We are extremely fortunate to have Mark on our team,” states OIC’s President, Itai Nemovicher.  “Mark shares our passion for cost-containment and I am confident that he can help drive our vision forward.” Mr. Medina begins working with OIC on February 1, 2011.