Change. Turned off already, right? Not just change, but skin-crawling change. We’re not talking about warm and fuzzy, promotion at work, new luxury car, kid got into Harvard change. No. We are talking about epic, turn-daily-life-upside-down change. We are talking about potentially dangerous and catastrophic change for everyone. Enter Dagen H.
On a pleasant September 3rd, 1967, the country of Sweden switched from driving on the left side of the road to the right. It was referred to as Dagen (Day) Hogertrafik (Right hand side traffic). The change was not made on a whim, of course, but rather the result of 40 years of debate on the matter. Just years earlier in 1955, a national referendum on the matter actually revealed the country wanted to avoid it like the plague. Public buses needed retro-fitted doors, signs had to be changed, traffic markings had to be repainted. Yet, it had to be done. It made sense economically and for public safety. Forget about the opportunity for Swedish auto manufacturers to find greater production efficiencies, many Swedes were driving left-side driver automobiles on the left side of the road! The probability for head on collisions is drastically higher under these conditions. It seems unfathomable though – to change the side of the road on which traffic flows.
So what happened that day? At 5 am, for a few minutes (or more, depending on proximity to major metropolitan centers) everyone pulled over. Everyone just stopped driving. And then, police and local authorities directed drivers to switch the side they were driving on. Were there accidents that day? 126 of them, in fact. But, that happened to be 4 less than the low end of the average range and all were minor. They made the change easily with the world watching.
So with our bold yellow and black logo, much like the very street signs that guided the Swedes on that fateful Dagen H, OIC provides direction away from the nonsensical prices at the intersection of stable-technology and premium pricing where we are seemingly grid-locked. The supply chain for orthopaedic medical devices has inserted itself so cleverly into our hospitals, you’d think changing it would make any Bjorn balk. Manage the implants ourselves? Re-order the implants ourselves? No rep in the OR? For billions in savings across the country, “Exakt!” would be the response from one of our fair-follicle friends from the land of Ikea. It’s change – it’s not easy, but it’s also not that difficult either. With a little time and honest partnership, we can paint that turn to value safely. Remember, the Swedes had only ten minutes. We can do this.
Re-think what is possible. Re-think what you can do today for tomorrow. It’s a long road, but it can be a great ride if we all come together and drive on the same side of it.
From your friends here at OIC, we wish everyone a wonderful and safe holiday season and the best of everything for the New Year.